Klar til en sød læseoplevelse? Dash-medstifter og administrerende direktør Evan Dash har skrevet en praktisk guide til at være det gode, du ønsker at se i erhvervslivet. Evan, der tidligere var brandmand i sin hjemby, forlod brandstationen til fordel for bestyrelseslokalet og trådte ind i den konkurrenceprægede detailverden i New York City, hvor han til sidst blev Senior Vice President hos Macy's. På et tidspunkt indså Evan, at han havde mistet kunden af syne og var begyndt at forsømme de principper, der havde accelereret hans succes. Bogen beskriver Evans rejse mod selvopdagelse og den efterfølgende grundlæggelse af StoreBound, Dash’ moderselskab. Dash blev grundlagt med én simpel mission: at berige andres liv gennem venlighed, fællesskab og køkkenprodukter, der gør madlavning sjov.
Med udgangspunkt i sine år som brandmand og årtiers erfaring fra detailhandlen har Evan skabt en håndbog med letanvendelige iværksætterråd, der fokuserer på at praktisere empati og arbejde på at opbyggekultur og fællesskab med både medarbejdere og kunder. Mens du bladrer gennem denne guide til at skabe værdi baseret på værdier, så husk én ting: Guac koster måske ekstra, men venlighed er altid gratis!
Customer Reviews (4.8 / 5 · 15 reviews)
Christopher★★★★★
As someone who left a corporate job to start my own business, Evan's firefighter-to-entrepreneur story hit home—the practical advice on building a values-driven company is exactly what I needed. The chapter on turning your mission into a real financial asset is worth the price alone.
Leo★★★★★
I was skeptical that a former firefighter could offer practical business advice, but Evan Dash's clear, step-by-step framework for building a values-driven company genuinely changed how I think about strategy. The section on measuring the "dash" in your daily operations is something I've already started applying to my own small bakery.
Hazel★★★★★
As a former business owner myself, I found Evan's story about leaving firefighting to build a values-driven company incredibly relatable. The short chapter format made it easy to digest his concrete advice on aligning profit with purpose.
Julian★★★★★
I loved the author’s no-nonsense approach—the real-world examples from a former firefighter felt authentic and practical. The chapter on building a values-driven culture gave me concrete steps to apply in my own small business.
Claire★★★★★
Finally a business book that actually practices what it preaches—Evan's firefighter-to-CEO story makes the advice feel grounded, not airy. The chapter on keeping your values intact while scaling is exactly what I needed to hear.
Eva★★★★★
The author's background as a former firefighter gives his business advice a refreshingly grounded feel, and the "how-to" format makes the ethical framework easy to follow. I wish every chapter had a summary checklist, but it's already helped me reframe how I run my small operation.
Christopher★★★★★
I really appreciated the concrete advice on turning values into business strategy, like the chapter on building a mission-driven team without losing sight of profits. The author’s background as a firefighter adds a grounded, real-world feel that other business books lack. A refreshingly practical read for anyone trying to align their company with a cause.
Nicholas P.★★★★★
This isn’t just for foodies—the author’s background as a firefighter gives the leadership advice a grounded, real-world feel that most business books lack. The chapter on “values-based decisions” is short but packs in concrete examples I’ve already used in my own meetings.
Natalie E.★★★★★
I was pleasantly surprised by how practical the advice is for building a mission-driven business, not just another feel-good story. The chapter on turning values into actual strategy felt like it applied directly to my own startup challenges.
Emma★★★★★
The author's personal story as a firefighter makes the advice on building a values-driven company feel genuine, not preachy. I appreciated how it breaks down creating a mission statement into practical steps, not just theory.
