¿Listo para una lectura dulce? Evan Dash, cofundador y co-CEO de Dash, ha creado una práctica guía para ser ese toque de bondad que quieres ver en el mundo empresarial. Ex bombero de su ciudad natal, Evan dejó el parque de bomberos por la sala de juntas, adentrándose en el competitivo mundo minorista corporativo de Nueva York para convertirse finalmente en Vicepresidente Senior en Macy's. En algún momento del camino, Evan se dio cuenta de que había perdido de vista al cliente y había comenzado a descuidar los principios que aceleraron su éxito. El libro narra el viaje de autodescubrimiento de Evan y la posterior fundación de StoreBound, la empresa matriz de Dash. Dash se fundó con una misión simple: enriquecer la vida de los demás a través de la amabilidad, la comunidad y productos de cocina agradables que hacen que cocinar sea divertido.
Basándose en sus años de servicio como bombero y décadas de experiencia minorista corporativa, Evan ha creado un manual de consejos empresariales fáciles de implementar, centrados en practicar la empatía y trabajar para construir cultura y comunidad tanto con empleados como con clientes. Mientras pasas las páginas de este manual para construir valor basado en valores, recuerda solo una cosa: el guacamole puede ser extra, ¡pero la amabilidad siempre es gratis!
Customer Reviews (4.8 / 5 · 15 reviews)
Christopher★★★★★
As someone who left a corporate job to start my own business, Evan's firefighter-to-entrepreneur story hit home—the practical advice on building a values-driven company is exactly what I needed. The chapter on turning your mission into a real financial asset is worth the price alone.
Leo★★★★★
I was skeptical that a former firefighter could offer practical business advice, but Evan Dash's clear, step-by-step framework for building a values-driven company genuinely changed how I think about strategy. The section on measuring the "dash" in your daily operations is something I've already started applying to my own small bakery.
Hazel★★★★★
As a former business owner myself, I found Evan's story about leaving firefighting to build a values-driven company incredibly relatable. The short chapter format made it easy to digest his concrete advice on aligning profit with purpose.
Julian★★★★★
I loved the author’s no-nonsense approach—the real-world examples from a former firefighter felt authentic and practical. The chapter on building a values-driven culture gave me concrete steps to apply in my own small business.
Claire★★★★★
Finally a business book that actually practices what it preaches—Evan's firefighter-to-CEO story makes the advice feel grounded, not airy. The chapter on keeping your values intact while scaling is exactly what I needed to hear.
Eva★★★★★
The author's background as a former firefighter gives his business advice a refreshingly grounded feel, and the "how-to" format makes the ethical framework easy to follow. I wish every chapter had a summary checklist, but it's already helped me reframe how I run my small operation.
Christopher★★★★★
I really appreciated the concrete advice on turning values into business strategy, like the chapter on building a mission-driven team without losing sight of profits. The author’s background as a firefighter adds a grounded, real-world feel that other business books lack. A refreshingly practical read for anyone trying to align their company with a cause.
Nicholas P.★★★★★
This isn’t just for foodies—the author’s background as a firefighter gives the leadership advice a grounded, real-world feel that most business books lack. The chapter on “values-based decisions” is short but packs in concrete examples I’ve already used in my own meetings.
Natalie E.★★★★★
I was pleasantly surprised by how practical the advice is for building a mission-driven business, not just another feel-good story. The chapter on turning values into actual strategy felt like it applied directly to my own startup challenges.
Emma★★★★★
The author's personal story as a firefighter makes the advice on building a values-driven company feel genuine, not preachy. I appreciated how it breaks down creating a mission statement into practical steps, not just theory.
