Pronti per una lettura tutta dolcezza? Evan Dash, co-fondatore e co-CEO di Dash, ha creato una pratica guida per essere quel tocco di bontà che desideri vedere nel mondo degli affari. Ex vigile del fuoco della sua città, Evan ha lasciato la caserma per la sala riunioni, entrando nel competitivo mondo del retail corporate di New York fino a diventare Senior Vice President da Macy’s. Lungo il cammino, Evan si è reso conto di aver perso di vista il cliente e di aver iniziato a trascurare i principi che avevano accelerato il suo successo. Il libro ripercorre il viaggio di auto-scoperta di Evan e la successiva fondazione di StoreBound, la società madre di Dash. Dash è nata con una missione semplice: arricchire la vita degli altri attraverso gentilezza, comunità e prodotti da cucina che rendono divertente cucinare.
Attingendo ai suoi anni di servizio come vigile del fuoco e a decenni di esperienza nel retail corporate, Evan ha creato un manuale di consigli imprenditoriali facili da implementare, incentrati sulla pratica dell'empatia e sul lavoro per costruire cultura e comunità sia con i dipendenti che con i clienti. Mentre sfogli questo libro per costruire valore basato sui valori, ricorda solo una cosa: il guacamole può essere extra, ma la gentilezza è sempre gratis!
Customer Reviews (4.8 / 5 · 15 reviews)
Christopher★★★★★
As someone who left a corporate job to start my own business, Evan's firefighter-to-entrepreneur story hit home—the practical advice on building a values-driven company is exactly what I needed. The chapter on turning your mission into a real financial asset is worth the price alone.
Leo★★★★★
I was skeptical that a former firefighter could offer practical business advice, but Evan Dash's clear, step-by-step framework for building a values-driven company genuinely changed how I think about strategy. The section on measuring the "dash" in your daily operations is something I've already started applying to my own small bakery.
Hazel★★★★★
As a former business owner myself, I found Evan's story about leaving firefighting to build a values-driven company incredibly relatable. The short chapter format made it easy to digest his concrete advice on aligning profit with purpose.
Julian★★★★★
I loved the author’s no-nonsense approach—the real-world examples from a former firefighter felt authentic and practical. The chapter on building a values-driven culture gave me concrete steps to apply in my own small business.
Claire★★★★★
Finally a business book that actually practices what it preaches—Evan's firefighter-to-CEO story makes the advice feel grounded, not airy. The chapter on keeping your values intact while scaling is exactly what I needed to hear.
Eva★★★★★
The author's background as a former firefighter gives his business advice a refreshingly grounded feel, and the "how-to" format makes the ethical framework easy to follow. I wish every chapter had a summary checklist, but it's already helped me reframe how I run my small operation.
Christopher★★★★★
I really appreciated the concrete advice on turning values into business strategy, like the chapter on building a mission-driven team without losing sight of profits. The author’s background as a firefighter adds a grounded, real-world feel that other business books lack. A refreshingly practical read for anyone trying to align their company with a cause.
Nicholas P.★★★★★
This isn’t just for foodies—the author’s background as a firefighter gives the leadership advice a grounded, real-world feel that most business books lack. The chapter on “values-based decisions” is short but packs in concrete examples I’ve already used in my own meetings.
Natalie E.★★★★★
I was pleasantly surprised by how practical the advice is for building a mission-driven business, not just another feel-good story. The chapter on turning values into actual strategy felt like it applied directly to my own startup challenges.
Emma★★★★★
The author's personal story as a firefighter makes the advice on building a values-driven company feel genuine, not preachy. I appreciated how it breaks down creating a mission statement into practical steps, not just theory.
