Klaar voor een heerlijk leesvoer? Evan Dash, medeoprichter en mede-CEO van Dash, heeft een handige gids geschreven over hoe je de goede kant op kunt gaan in de zakenwereld. Evan, voormalig brandweerman uit zijn thuisstad, verruilde de brandweerkazerne voor de boardroom en betrad de competitieve New Yorkse retailwereld, waar hij uiteindelijk Senior Vice President werd bij Macy’s. Ergens onderweg besefte Evan dat hij de klant uit het oog was verloren en de principes die zijn succes hadden versneld, begon te verwaarlozen. Het boek beschrijft Evans reis van zelfontdekking en de daaropvolgende oprichting van StoreBound, het moederbedrijf van Dash. Dash is opgericht met één simpele missie: het verrijken van levens van anderen door vriendelijkheid, gemeenschap en fijne keukenproducten die koken leuk maken.
Put uit zijn jaren als brandweerman en tientallen jaren retailervaring in het bedrijfsleven, heeft Evan een handboek samengesteld met eenvoudig toepasbaar ondernemersadvies, gericht op het tonen van empathie en het opbouwen vancultuur en gemeenschap met zowel medewerkers als klanten. Terwijl je de pagina's omslaat van dit stappenplan voor het creëren van waarde op basis van normen en waarden, onthoud dan één ding: Guac mag dan extra kosten, maar vriendelijkheid is altijd gratis!
Customer Reviews (4.8 / 5 · 15 reviews)
Christopher★★★★★
As someone who left a corporate job to start my own business, Evan's firefighter-to-entrepreneur story hit home—the practical advice on building a values-driven company is exactly what I needed. The chapter on turning your mission into a real financial asset is worth the price alone.
Leo★★★★★
I was skeptical that a former firefighter could offer practical business advice, but Evan Dash's clear, step-by-step framework for building a values-driven company genuinely changed how I think about strategy. The section on measuring the "dash" in your daily operations is something I've already started applying to my own small bakery.
Hazel★★★★★
As a former business owner myself, I found Evan's story about leaving firefighting to build a values-driven company incredibly relatable. The short chapter format made it easy to digest his concrete advice on aligning profit with purpose.
Julian★★★★★
I loved the author’s no-nonsense approach—the real-world examples from a former firefighter felt authentic and practical. The chapter on building a values-driven culture gave me concrete steps to apply in my own small business.
Claire★★★★★
Finally a business book that actually practices what it preaches—Evan's firefighter-to-CEO story makes the advice feel grounded, not airy. The chapter on keeping your values intact while scaling is exactly what I needed to hear.
Eva★★★★★
The author's background as a former firefighter gives his business advice a refreshingly grounded feel, and the "how-to" format makes the ethical framework easy to follow. I wish every chapter had a summary checklist, but it's already helped me reframe how I run my small operation.
Christopher★★★★★
I really appreciated the concrete advice on turning values into business strategy, like the chapter on building a mission-driven team without losing sight of profits. The author’s background as a firefighter adds a grounded, real-world feel that other business books lack. A refreshingly practical read for anyone trying to align their company with a cause.
Nicholas P.★★★★★
This isn’t just for foodies—the author’s background as a firefighter gives the leadership advice a grounded, real-world feel that most business books lack. The chapter on “values-based decisions” is short but packs in concrete examples I’ve already used in my own meetings.
Natalie E.★★★★★
I was pleasantly surprised by how practical the advice is for building a mission-driven business, not just another feel-good story. The chapter on turning values into actual strategy felt like it applied directly to my own startup challenges.
Emma★★★★★
The author's personal story as a firefighter makes the advice on building a values-driven company feel genuine, not preachy. I appreciated how it breaks down creating a mission statement into practical steps, not just theory.
