Dash

A Dash of Good: How to Turn a Business Based on Values into a Valuable Business

A Dash of Good: How to Turn a Business Based on Values into a Valuable Business - Main image
A Dash of Good: How to Turn a Business Based on Values into a Valuable BusinessA Dash of Good: How to Turn a Business Based on Values into a Valuable Business
$15 $29.99 In stock

Category: Cookbook

 Ready for one sweet read? Dash co-founder and co-CEO Evan Dash has crafted a handy how-to for being the dash of good you want to see in the business world. A former hometown firefighter, Evan left the firehouse for the boardroom, entering the competitive New York City corporate retail world to eventually become a Senior Vice President at Macy’s. Somewhere along the way, Evan realized he’d lost sight of the customer and had begun neglecting the principles that accelerated his success. The book outlines Evan’s journey of self-discovery and the subsequent founding of StoreBound, Dash’s parent company. Dash was founded with one simple mission: to enrich the lives of others through kindness, community, and feel-good kitchen products that making cooking fun.  

 

Mining his years in service as a firefighter and decades of corporate retail experience, Evan has crafted a handbook of easy-to-implement entrepreneurial advice focused on practicing empathy and working to build culture and community with both employees and customers. As you turn the pages of this playbook for building value based on values, remember just one thing: Guac may be extra, but kindness is always free! 

Customer Reviews (4.8 / 5 · 18 reviews)

Violet ★★★★★

I’ve read a lot of business books that drone on, but this one actually kept me turning pages like it was a novel, and the former firefighter angle gives Evan’s advice a grounded, real-world feel you don’t usually get. The chapter on turning core values into real market value was the part I dog-eared

Ryan E. ★★★★★

The “how-to” structure is genuinely practical, not just fluffy inspiration—I’ve already dog-eared three chapters to rework my own small business’s values into a clearer strategy. It’s a rare business book that reads like a warm conversation rather than a lecture.

Harper W. ★★★★★

The firefighter-to-CEO backstory hooked me immediately, and Evan’s down-to-earth voice makes the chapter on aligning team values feel genuinely actionable, not fluffy. I’ve already dog-eared three pages for my next leadership meeting.

Related Products