Pronto para uma leitura doce? O cofundador e co-CEO da Dash, Evan Dash, criou um guia prático para ser o toque de bondade que deseja ver no mundo dos negócios. Ex-bombeiro da sua cidade natal, Evan deixou o quartel para a sala de reuniões, entrando no competitivo mundo do retalho corporativo de Nova Iorque para se tornar Vice-Presidente Sénior na Macy’s. Em algum momento do percurso, Evan percebeu que tinha perdido de vista o cliente e começara a negligenciar os princípios que aceleraram o seu sucesso. O livro descreve a jornada de autodescoberta de Evan e a posterior fundação da StoreBound, empresa-mãe da Dash. A Dash foi fundada com uma missão simples: enriquecer a vida dos outros através da bondade, comunidade e produtos de cozinha que fazem tornam a culinária divertida.
Baseando-se nos seus anos de serviço como bombeiro e décadas de experiência no retalho corporativo, Evan criou um manual de conselhos empresariais fáceis de implementar, focados em praticar a empatia e trabalhar para construircultura e comunidade com colaboradores e clientes. Ao virar as páginas deste guia para construir valor baseado em valores, lembre-se de uma coisa: o guacamole pode ser extra, mas a bondade é sempre grátis!
Customer Reviews (4.8 / 5 · 15 reviews)
Christopher★★★★★
As someone who left a corporate job to start my own business, Evan's firefighter-to-entrepreneur story hit home—the practical advice on building a values-driven company is exactly what I needed. The chapter on turning your mission into a real financial asset is worth the price alone.
Leo★★★★★
I was skeptical that a former firefighter could offer practical business advice, but Evan Dash's clear, step-by-step framework for building a values-driven company genuinely changed how I think about strategy. The section on measuring the "dash" in your daily operations is something I've already started applying to my own small bakery.
Hazel★★★★★
As a former business owner myself, I found Evan's story about leaving firefighting to build a values-driven company incredibly relatable. The short chapter format made it easy to digest his concrete advice on aligning profit with purpose.
Julian★★★★★
I loved the author’s no-nonsense approach—the real-world examples from a former firefighter felt authentic and practical. The chapter on building a values-driven culture gave me concrete steps to apply in my own small business.
Claire★★★★★
Finally a business book that actually practices what it preaches—Evan's firefighter-to-CEO story makes the advice feel grounded, not airy. The chapter on keeping your values intact while scaling is exactly what I needed to hear.
Eva★★★★★
The author's background as a former firefighter gives his business advice a refreshingly grounded feel, and the "how-to" format makes the ethical framework easy to follow. I wish every chapter had a summary checklist, but it's already helped me reframe how I run my small operation.
Christopher★★★★★
I really appreciated the concrete advice on turning values into business strategy, like the chapter on building a mission-driven team without losing sight of profits. The author’s background as a firefighter adds a grounded, real-world feel that other business books lack. A refreshingly practical read for anyone trying to align their company with a cause.
Nicholas P.★★★★★
This isn’t just for foodies—the author’s background as a firefighter gives the leadership advice a grounded, real-world feel that most business books lack. The chapter on “values-based decisions” is short but packs in concrete examples I’ve already used in my own meetings.
Natalie E.★★★★★
I was pleasantly surprised by how practical the advice is for building a mission-driven business, not just another feel-good story. The chapter on turning values into actual strategy felt like it applied directly to my own startup challenges.
Emma★★★★★
The author's personal story as a firefighter makes the advice on building a values-driven company feel genuine, not preachy. I appreciated how it breaks down creating a mission statement into practical steps, not just theory.
