Um Toque de Bem: Como Transformar um Negócio Baseado em Valores num Negócio Valioso

I’ve read a lot of business books that drone on, but this one actually kept me turning pages like it was a novel, and the former firefighter angle gives Evan’s advice a grounded, real-world feel you don’t usually get. The chapter on turning core values into real market value was the part I dog-eared

The “how-to” structure is genuinely practical, not just fluffy inspiration—I’ve already dog-eared three chapters to rework my own small business’s values into a clearer strategy. It’s a rare business book that reads like a warm conversation rather than a lecture.

The firefighter-to-CEO backstory hooked me immediately, and Evan’s down-to-earth voice makes the chapter on aligning team values feel genuinely actionable, not fluffy. I’ve already dog-eared three pages for my next leadership meeting.